The broadcast order is issued by the advertiser or advertising agency and will specify the length of the advertisement, the daypart etc. — Заказ на трансляцию поступает от рекламодателя или рекламного агентства, и в нем будет указана продолжительность рекламного объявления, время суток и т. д.
Англо-русский экономический словарь.
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